Posts tagged as:

using social media

Understanding Social Media Strategy Dynamics

February 3, 2010

By David Bullock

Howie Jacobson is a good friend of mine. Howie is the author of the “AdWords for Dummies” book.

I was looking on my hard drives and I found a folder full of interviews and conversations that I have had over the years. These are pure gold nuggets of information that I am so glad that I captured. Howie is featured in the interview below.  There is so much in this 7–minute clip:

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Social Media Strategy in Action

February 1, 2010

By David Bullock

Is social media an effective tool for driving targeted traffic to a brand new website that is starting from a complete standstill?

Based on what we are seeing - yes. I am learning a lot with this project, as it is in a market with which I am not at all familiar.

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Did the Social Media Strategy Playbook Get Lost?

January 28, 2010

Apparently, the social media marketing playbook got lost within a year. Folks, we outlined the blueprint as it was happening in 2008 in www.barack20.com.

  1. We did not go with a major publisher.
  2. We did not spend a fortune on advertising.

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Social Media Strategy: Disrupting the Business of Politics

January 27, 2010

By David Bullock

Social Media continues to disrupt the business of politics. While I continue working in the business sector, over the past year I have become increasingly engaged in the political vertical.

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Creating a Workable Social Media Strategy: Thoughts, Tasks or Talking

January 26, 2010

By David Bullock

Watching the market as I have over the last year has been very interesting. Reporting on the market and what the “social media” market is doing has become a big business over the last several years. Heck, just trying to keep up with the new tools is hard enough. So, as we look at a dynamic market, what is the first thing that we have to do?

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