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Social Media

Understanding Social Media Strategy Dynamics

February 3, 2010

Howie Jacobson is a good friend of mine. Howie is the author of the “AdWords for Dummies” book.

I was looking on my hard drives and I found a folder full of interviews and conversations that I have had over the years. These are pure gold nuggets of information that I am so glad that I captured. Howie is featured in the interview below. There is so much in this 7–minute clip:

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Social Media Strategy in Action

February 1, 2010

By David Bullock

Is social media an effective tool for driving targeted traffic to a brand new website that is starting from a complete standstill?

Based on what we are seeing - yes. I am learning a lot with this project, as it is in a market with which I am not at all familiar.

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Social Fringe Factor: Outside In

January 31, 2010

This entry is part 9 of 9 in the series Social Media Directions

So unless you consider the fringe from the outside you will never be able to get out from the inside.

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Shifts Within Social Media

November 29, 2009

This entry is part 8 of 8 in the series Social Media

Not grasping these changes and learning to get ahead of them means you cannot find the right directions to get you ahead of the market.

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Do You Know Why?

October 29, 2009

This entry is part 4 of 8 in the series Social Media

Fixing your organizations "connectivity" to your internal and external market requires you to ask the same questions but in a different context than social media

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Are There Social Media Directions?

October 26, 2009

This entry is part 2 of 8 in the series Social Media

Most business leaders want quick answers. When is comes to effectively using social media to accomplish specific objectives to get you where you want to go there is no quick answers rather their is only knowledge to either find or create.

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The Irony Of Social Media

October 4, 2009

This entry is part 1 of 8 in the series Social Media

Those that use social media for whatever purpose are expressing themselves which calls attention to the character's knowledge and that of the audience. In other words in most cases the use of social media is expressing the characters lack of knowledge and a lack of understanding the audience.

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