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Media Strategy

Perfect Information: Social Media Strategy and Tactics

February 17, 2010

As we completed the Barack 2.0 project, we had the opportunity to speak with the professors at Wharton School of Business about the data exhaust that is created due to new media platforms and practices.

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Social Media Strategy for Marketing (Some Thinking)

February 10, 2010

Let’s look at a fundamental truth right from the dictionary.

This is the textbook definition.

mar·ket·ing (mär'ki-ting) n.

The act or process of buying and selling in a market.
The commercial functions involved in transferring goods from producer to consumer.

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Social Media Strategy Playbook: Transactional Situations

February 9, 2010

This is a continuation of Social Media Strategy Playbook Series. There is much to learn as we study politics and extract meaningful marketing lessons from the outcomes of the various campaigns. New media technologies are disrupting the landscape of both business and politics and the similarities are staggering. If you have the distinctions to see what is really happening, this is an excellent real-time ideation-to-transaction primer.

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Understanding Social Media Strategy Dynamics

February 3, 2010

By David Bullock

Howie Jacobson is a good friend of mine. Howie is the author of the “AdWords for Dummies” book.

I was looking on my hard drives and I found a folder full of interviews and conversations that I have had over the years. These are pure gold nuggets of information that I am so glad that I captured. Howie is featured in the interview below. There is so much in this 7–minute clip:

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Social Media Strategy in Action

February 1, 2010

By David Bullock

Is social media an effective tool for driving targeted traffic to a brand new website that is starting from a complete standstill?

Based on what we are seeing - yes. I am learning a lot with this project, as it is in a market with which I am not at all familiar.

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Social Fringe Factor: Outside In

January 31, 2010

This entry is part 9 of 9 in the series Social Media Directions

So unless you consider the fringe from the outside you will never be able to get out from the inside.

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Did the Social Media Strategy Playbook Get Lost?

January 28, 2010

Apparently, the social media marketing playbook got lost within a year. Folks, we outlined the blueprint as it was happening in 2008 in www.barack20.com.

We did not go with a major publisher.
We did not spend a fortune on advertising.

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Social Media Strategy: Disrupting the Business of Politics

January 27, 2010

By David Bullock

Social Media continues to disrupt the business of politics. While I continue working in the business sector, over the past year I have become increasingly engaged in the political vertical.

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Creating a Workable Social Media Strategy: Thoughts, Tasks or Talking

January 26, 2010

By David Bullock

Watching the market as I have over the last year has been very interesting. Reporting on the market and what the “social media” market is doing has become a big business over the last several years. Heck, just trying to keep up with the new tools is hard enough. So, as we look at a dynamic market, what is the first thing that we have to do?

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Media Strategy

Perfect Information: Social Media Strategy and Tactics

Social Media Strategy for Marketing (Some Thinking)

Social Media Strategy Playbook: Transactional Situations

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