Howie Jacobson is a good friend of mine. Howie is the author of the “AdWords for Dummies” book.
I was looking on my hard drives and I found a folder full of interviews and conversations that I have had over the years. These are pure gold nuggets of information that I am so glad that I captured. Howie is featured in the interview below. There is so much in this 7–minute clip:
Apparently, the social media marketing playbook got lost within a year. Folks, we outlined the blueprint as it was happening in 2008 in www.barack20.com.
Social Media continues to disrupt the business of politics. While I continue working in the business sector, over the past year I have become increasingly engaged in the political vertical.
Watching the market as I have over the last year has been very interesting. Reporting on the market and what the “social media” market is doing has become a big business over the last several years. Heck, just trying to keep up with the new tools is hard enough. So, as we look at a dynamic market, what is the first thing that we have to do?
Barack 2.0 – Social Media Lessons For Business The Complete New Media Assessment Of The Successful 2008 Presidential Campaign. How Social Media Was Utilized To Organize, Mobilize And Influence The Mass Market To Action.
The Relationship Economy The intersection of technology and human interaction. Business is no longer as usual