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Social Media Strategy Playbook: Transactional Situations

February 9, 2010

This is a continuation of Social Media Strategy Playbook Series. There is much to learn as we study politics and extract meaningful marketing lessons from the outcomes of the various campaigns. New media technologies are disrupting the landscape of both business and politics and the similarities are staggering. If you have the distinctions to see what is really happening, this is an excellent real-time ideation-to-transaction primer.

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Leveraging Social Media to Transform: The Pepsi Refresh Project

February 8, 2010

The Superbowl is over. Lasted for one day. Done.

Congratulations to the New Orleans Saints on the win.

Congratulations to the advertisers that debuted their new commercials.

But let’s look beyond the Superbowl to the Pepsi Refresh Project.

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