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Social Media Strategy for Marketing (Some Thinking)

February 10, 2010

Let’s look at a fundamental truth right from the dictionary.

This is the textbook definition.

mar·ket·ing (mär'ki-ting) n.

The act or process of buying and selling in a market.
The commercial functions involved in transferring goods from producer to consumer.

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Social Media Strategy Playbook: Transactional Situations

February 9, 2010

This is a continuation of Social Media Strategy Playbook Series. There is much to learn as we study politics and extract meaningful marketing lessons from the outcomes of the various campaigns. New media technologies are disrupting the landscape of both business and politics and the similarities are staggering. If you have the distinctions to see what is really happening, this is an excellent real-time ideation-to-transaction primer.

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Understanding Social Media Strategy Dynamics

February 3, 2010

By David Bullock

Howie Jacobson is a good friend of mine. Howie is the author of the “AdWords for Dummies” book.

I was looking on my hard drives and I found a folder full of interviews and conversations that I have had over the years. These are pure gold nuggets of information that I am so glad that I captured. Howie is featured in the interview below. There is so much in this 7–minute clip: