About Us
Social Media Directions is a collaborative work aimed at examining , discussing and advising organizations on the different directions of social media.
The word directions means several things including: guidance or supervision of action or conduct : an explicit instruction : the line or course on which something is moving or is aimed to move or along which something is pointing or facing : a channel or direct course of thought or action : the art and technique of directing a group of people to accomplish an aim.
The marketplace is filled with thousands and thousands of individuals, organizations, products and services all claiming to help other people and organizations with directions on how to use social media. The problem is that not all directions will take you to the place you want to go.
Where Do You Want To Go?
Many businesses jump into social media without knowing what they want to do, where they should do it, who do they want to reach, how will they reach them and why the market may choice to engage with them. Instead too many businesses simply look at social technology has just another channel to "push" out offerings hoping they will catch a few transaction.
The market fails to recognize that 96% of all online advertising doesn't get the audiences attention and thus no engagement is accomplished. In order to get anywhere efficiently people and businesses need to first know (knowledge) of "where" they want to go and "how" (by what methods) they will get there. Today the marketplace of conversations is "what" attracts the masses to the medium. Why? Because conversations offer new knowledge, sharing and relevant and relative content that the market consumes and uses to create value for others. Today's road map of social media contains networks (roads to travel) and content (the vehicle) to take you "where" you can engage your market. However, like in the physical world, the quickest way to get somewhere isn't always the obvious route. Unless you've "traveled the territory" the shortest routes won't always show up on your "google maps" if you know what we mean. Distance on the internet is irrelevant. Time and productivity are elements you must know (knowledge) "how" to use in your favor. Consider:
- It is easy to build thousands of connections or followers but not so easy to build relevant and relative relationships unless your providing content that is in context to your markets interest.
- You can spend hours doing the wrong things and doing them wrong only to waste time and productivity
- You can write great content but if it isn't showing up "where" your market is it won't produce the results you want.
- "How" to use social media isn't about the technology rather it is about where, when and what conversations add the most value to your market.
- If you don't know "why" your using social media then there is no need to have clear directions aimed at taking you somewhere. A system without an aim produces nothing.
- Understanding the lay of the land, the roadblocks, traps, traffic patterns, new roads and where they take you is something that requires knowledge and wisdom. Copying and following doesn't require either.
There Are No Quick Answers Most business leaders want quick answers. When is comes to effectively using social media to accomplish specific objectives to get you where you want to go there is no quick answers rather their is only knowledge to either find or create. You can find knowledge within the marketplace of conversations. You can also take existing knowledge and create new knowledge which in turn will pull the market to you. Either way it takes time, talent and knowledge to find the answers to the questions that relate to the directions you need to follow to get to where you want to go.
For a copy of our white paper that covers the who, what,where,why and how to find the right answers to the right social media questions click here.
Collaborative Strategic Alliances
Social Media Directions leverages the pool of virtual resources and partners with organizations and individuals whose discipline can increase the value we bring to clients and other partners. You can review our scope of services here.
Our collaborative strategic alliances include:
Since 2003, IA has been a networking leader and, when IA launched LinkedIn Training in 2006, we were all alone in this space. Now, over 400 sessions later with the most complete Social Media offerings anywhere, we provide advanced Social Media Services so you can ENJOY and BENEFIT from Social Media NOW.
Today there are lots of companies and associations that “DO IT” or are “CURIOUS ABOUT DOING IT”. What is “IT”? Well “IT” is different for every organization. We are the authority at crafting that perfect social media strategy and implementing “IT” like champs.
While IA’s business is anchored in LinkedIn, we continue to lead the industry training and consulting on social media for business by adding Twitter, Facebook, YouTube, WordPress, etc. to our regular dose of LinkedIn. Here is precisely where you need Integrated Alliances – we help you pull it all together and we do it very well.
Today’s information stream runs both instantaneously and non-stop. Reaching your target customer should be the same, because multi-dimensional marketing strategies are not the future. They are the now.
We are one of a new breed of ad agencies, reshaping the way brands are marketed today. We understand the power of integrating social marketing with traditional campaigns and promotions, and how this phenomenon can add a new dimension to communicating your brand. We create intelligent brand awareness by allowing instant brand accessibility.
Let us show you how the next generation of strategic marketing can work for you. Cyclone Creative Think. Next.
Our purpose is to provide relevant interesting and educational conversation about the world of private jet travel. We will endeavor to offer “plane converstion” that demystifies the ownership, use of and costs of private jet travel. We want to demonstrate the benefits of private jet travel, something we are passionate about.
We believe that innovation is o
n the way and it will radically change the way we travel giving people options they have never had before, options that make getting there one of the best parts of the journey. For many of us travel has become a necessary but exhausting and frustrating means to get to the journey’s destination. We promise you that it doesn’t have to be that way.
BusinessWeek is a global source of essential business insight that inspires leaders to turn ideas into action. Through content, context, and collaboration, BusinessWeek moderates global conversations and moves business professionals forward. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.7 million readers each week in 140 countries.
Business Exchange
In 2008, BusinessWeek launched the Business Exchange, an innovative online offering that aims to better serve the evolving information needs of business professionals. Delivering to a high-income and highly educated audience, BusinessWeek.com is the preeminent provider of decision-making global business news, information, and services. The site attracts 9.2 million monthly users.
Our professional artists & programmers build sites that make money and have won unsolicited awards for their efforts on behalf of clients worldwide. We are a full-service shop specializing in meeting a broad range of client needs from a small business site to the corporate web presence. We use such tools as JavaScript, Flash, PHP, ColdFusion and SQL to build company brochures, secure e-commerce web sites, on-line business systems and more. Full service hosting and site maintenance packages provide a hassle free experience including usage statistics and search engine promotion.
New Media Hire is your one stop international career advancement portal for new media jobs and digital media jobs along with a GROWING cross posting network. This site provides professionals with a complete medium for new media jobs complete with discussions and information on topics that are fresh and new from around the globe. We are EXTREMELY excited to be launching this new platform. Fill jobs locally or overseas!
We are not a new media magazine nor claim to be the hub of digital and new media information. We stick to what we do best and that is to staying focused on jobs and careers in this space. We also provide you with interesting blogs and news from across the industry to keep our users abreast of changes in the industry and we make available to our users solid job opportunities and career resources and constant interaction with those who have been in the industry for years. This site is for our users with lots of content by our users in ALL SECTORS of the New Media and Digital Media Industry that go beyond Careers.
The Conversation Group is a global consultancy broadly dedicated to the art, science, and practical application of social technologies. We’re enabling organizations around the world to radically scale their ability to discover, engage and collaborate with their constituencies, both inside and outside the enterprise. With offices in the US and Europe, we are helping some of the world’s leading brands — including Best Buy, Verizon Business, Alcatel-Lucent, The Symbian Foundation, and the New York Stock Exchange — to educate, transform, and evolve their organizations to compete more effectively — and more efficiently — in the network economy.
We have five tightly-linked practice areas: strategy, research, communications, process, and technology.
The Conversation Group is a global consultancy broadly dedicated to the art, science, and practical application of social technologies. We’re enabling organizations around the world to radically scale their ability to discover, engage and collaborate with their constituencies, both inside and outside the enterprise. With offices in the US and Europe, we are helping some of the world’s leading brands — including Best Buy, Verizon Business, Alcatel-Lucent, The Symbian Foundation, and the New York Stock Exchange — to educate, transform, and evolve their organizations to compete more effectively — and more efficiently — in the network economy.
We have five tightly-linked practice areas: strategy, research, communications, process, and technology.
Conversational Currency is a moderated online community of select thought leaders coming together to implement a financial system for conversation as a tangible asset whose value can be monetized in Social Media space. The articles posted here reflect examples of how conversations already act as the exchange medium in trade, or otherwise behaves like money.
Social Media has enabled society in many astonishing ways. However, the ability to “design, produce, direct, and sustain” conversations that have specific, predictable and tangible economic outcome remains the Holy Grail of Social Media, and indeed a true Innovation Economy.
www.conversationalcurrency.com
Content Management Connection is an online community for technology practitioners, software companies, and end users to share thoughts and ideas on the changing landscape of content management and collaboration.
This site is produced by George Dearing, Founder of The Dearing Group LLC. and Business Development Director for Telligent, a social computing software company.
http://blog.contentmanagementconnection.com/Home/
Social Media Connections Broadcast Network is a community of experienced professionals representing numerous disciplines and capacities. This community is aimed at at providing education, experience, tools and technology for individuals and businesses to succeed in today's emerging social space.
Our broadcast include interviews, discussions, teaching and perspective about all things social media. Our studio is equipped to provide virtual broadcast sets and integrated to do live and on demand broadcast from anywhere and everywhere. Our host and guest represent a broad discipline of social and traditional media, educators, innovators, technologist, consultants and marketers from multiple industries.
see http://www.socialmediaconnection.com
As PR 2.0 author and speaker, Brian Solis puts it, “The days of creating and pushing one press release are over. These are the days of reaching diversified and equally pivotal communities when, where, and how they choose to be reached.”
With PitchEngine, users can easily create and share Social Media Releases (SMRs). Unlike the rigid, printed press release of old, SMRs offer both creator and reader far more flexibility. Users can incorporate embedded video, images, powerpoints and more into a hosted “microsite” or SMR, that can easily be shared via the social web using apps like Facebook, Twitter and more. A dynamic blend of traditional PR and a more progressive, conversational method, the SMR opens doors and engages readers. Those readers include not just media, but investors and consumers (friends, fans and followers) alike.
Davinci Virtual is the leading provider of turn key virtual communications and virtual office solutions. Davinci's virtual offices and virtual office services include local or toll-free telephone and fax numbers, digital voicemail, electronic fax, email, online command center, unified messaging, voicemail to email, fax to email, professional live receptionist services, virtual assistants, live call answering, screening and forwarding, find me, follow me, surveys, outbound calling, customer service, appointment scheduling, order taking, and much more. While you focus on making your business grow, Davinci Virtual will handle all of your office needs.
Davinci offers virtual offices and virtual office services locations worldwide. With professional business addresses in over prime 600 locations, mail forwarding, lobby and directory listings, access to conference rooms and day offices, catering, administrative services, virtual assistants, business support centers, resident agent services, license hanging and more, Davinci Virtual is helping businesses maintain a global presence on a local budget.
We proudly serve on the Business Week Market Advisory Board.
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Dear Jay and team at Social Media Directions:
Thank you! I happened on there is NO ROI ON SOCIAL MEDIA video today while doing some searching and enjoyed it. I cross posted it on our blog at http://www.smartgroupandgallery.blogspot.com and gave you a shout out there and provided the link to your site. I will tweet it next and have bookmarked the book, the white paper and your website.
We're a new small shop of artists providing artist-centric social media marketing services in Springfield, MO, called Smart Group (Social Media Art) and Gallery.
I hope to have a live conversation with you soon and in the meantime this will be the start of our virtual conversation. We will need much help as we start this company and we expect to learn by making mistakes. I'll do my best though to make as few as I can and by listening to folks like you, we have a better chance to help clients than by trying to figure this out on our own.
Thanks again!